Natural American Spirit Cigarettes

The Santa Fe Natural Tobacco Company ... produces and sells American Spirit cigarettes using only organic ingredients with no chemical additive. Perhaps trying to return to the health messages of the 1940s, the company's president claims, "These are pure, unadulterated leaves, grown in the good earth, emblematic of rights as old as the Indians themselves.". However bizarre, this brand, which "began popping up on the shelves of organic markets and metaphysical bookstores in the late 1980s" has since become "an antiestablishment alternative to 'Big Tobacco'". - page. 135,
Selling Sin: The Marketing of Socially Unacceptable Products
by D. K. Davidson

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